About Future of Product

In this CxO session, we delve into the transformative journey of product design from the studio to the boardroom and explore the pivotal question: how can companies leverage the prowess of product design to leapfrog their competition? Join us as we unravel the reasons behind the ascension of design to the boardroom, examining how it is not only a creative endeavor but also steering the course of corporate strategy and propelling companies toward unparalleled competitive advantage. We’ll discover how companies harness the power of product design to fuel innovation, enhance customer experiences, and build loyalty to gain a leading edge. This session will focus on understanding the dynamic role of design in shaping the business landscape.

Global disruptions and evolving geopolitical tensions underscore the vital importance of robust supply chains. This session will unveil the pivotal role that product design plays in fortifying and reimagining supply chain dynamics. Join us for an insightful conversation that transcends traditional supply chain discussions, focusing on the power of product design. Our expert panel will discuss the intricacies between design decisions and supply chain resilience as well as how innovative product design choices can mitigate risks and reduce vulnerabilities, enhance adaptability, and create efficiencies throughout the entire supply network.

As AI permeates every aspect of our lives, from smart homes to autonomous vehicles, this session will explore how AI is reshaping the very essence of products. Journey into the heart of the AI revolution as we investigate the ways AI is revolutionizing various stages of product development. From ideation, prototyping, consumer validation, and demand forecasting to personalized customer experiences and autonomous production, we’ll share real-world examples, discuss emerging trends, and uncover the opportunities and challenges of integrating AI into end-to-end product life cycles.

Join us for a captivating session as we examine the psychology behind consumer affection toward certain products. Some products have a magnetic allure that goes beyond functionality and captivates the hearts and minds of consumers. This session isn’t just about selling products; it’s about understanding the deeper human desires and aspirations that drive consumer behavior. Our expert panel will discuss the underlying factors in product design that contribute to this phenomenon—from intuitive design, minimalism, personalization, and emotional resonance to storytelling, brand identity, and much more. We’ll uncover the secrets to what constitutes a great product design that forges deep connections with consumers, inspiring loyalty, advocacy, and even love.

With today’s growing emphasis on sustainability and ethical business practices, this enlightening session will dive into how companies can use the principles, strategies, and methodologies of designing for sustainability to create products that have a positive impact on people, profit, and the planet. Join us as we consider the crucial intersection of product design and sustainability. Our expert panel will share insights into the multifaceted aspects of sustainable product design throughout the various phases of a product’s life cycle—from conceptualization, product design, supply chain, and life cycle analysis to recovery and circularity. Discover how forward-thinking companies are integrating sustainability into their design processes, not only to minimize environmental impact but also to drive innovation, enhance brand value, and meet the evolving expectations of conscious consumers.

The PERLab Hall of Fame is where only a few select products make the cut. These assets reflect the PERLab ethos of a well-designed product that is good for the company, the consumer, and the planet. The PERLab team conducts an extensive review of products, and we believe only a few products meet these criteria. We’ll be inducting three products into our inaugural class of the PERLab Hall of Fame. Join our hosts Bharat Kapoor, Partner & Global Lead, Kearney PERLab, and Andreas Bell, Managing Director, TEAMS Design USA, for this session as we recognize these amazing products and engage the people behind the products who have in some way made a positive impact on our lives.